But first,
🪞
Let me take a selfie
📸
But first, 🪞 Let me take a selfie 📸
the plot
The GlowUp event is the most anticipated influencer launch of the year. Dahlia Klien — clean beauty queen and founder of Dahlia Glow — is unveiling her new supplement line to a room full of industry insiders, rivals, and cameras.
Everyone has an invite. Everyone has an agenda. And before the night is over, someone ends up dead — and the receipts don't lie.
meet the characters
Pick your role. Pick your angle. Everyone has a secret — and at the GlowUp event, the cameras are always rolling.
Dahlia Klien
Founder & CEO of Dahlia Glow
The queen of clean beauty who built a multi-million dollar brand at 28. Her audience thinks she's transparent. They don't know what it actually took to get here.
Talia Price
Commentary Creator & Investigative Podcaster
Her platform exists to call out unethical influencers. She's had tips about Dahlia for years and never ran the story. She's not here to celebrate. She's here to observe.
Milo Chen
Videographer & Editor
He's documented Dahlia's entire rise, including everything that never made the final cut. He keeps the footage. Leverage is protection when you start to feel replaceable.
Jett Maddox
Business Influencer & Motivation Mogul
He sells the dream of self-made wealth, except the numbers don't add up. Dahlia noticed and turned it into leverage. He's been promoting her brand for free ever since.
Nico Hart
Fitness Creator — On a Public Rebrand
Dahlia's ex. Their breakup was ugly and she kept the receipts. He's rebuilt himself around accountability and healthy masculinity. If she speaks publicly, it all collapses overnight.
Rowan Sinclair
Executive Assistant to Dahlia Kline
The person who actually keeps Dahlia's world from falling apart. She's stretched thin, undervalued, and tired of being invisible. Loyalty has a breaking point.
Kinsley Rae
Beauty Influencer & Brand Founder
She was doing clean beauty before it was a trend. When Dahlia blew up using concepts that felt too familiar, Kinsley watched her analytics tank in silence. The resentment has hit a boiling point.
Ivy Delune
Lifestyle Influencer · Wellness Spiritualist
She recommended every ingredient for Dahlia's supplement line. None of them were used. Ivy takes people's health seriously, and she's feeling called to speak out.
Serena Vale
Senior Brand Partnerships Representative
Her job is protecting brands from risk. Dahlia's metrics look inflated and her product claims feel ambitious. If something goes wrong tonight, Serena's name will be attached whether she approved it or not.
Blaire Voss
Public Relations Manager & Brand Fixer
She built Dahlia's image from the ground up. She's smoothed scandals and killed stories, but she draws the line at fraud. An FDA investigation could pull her down with Dahlia.
The Wellness Influencer
Clean Living · Supplements · "Trust the Process"
Their brand runs on credibility. They're here to evaluate, not endorse. They want to know where the ingredients were sourced and if any of it actually holds up to their standards.
The Fitness Influencer
Discipline · Image · "Peak Performance"
They didn't come to support Dahlia. They came to network and gather intel. They're quietly working on their own supplement line, and a front-row look at a competitor is exactly what they needed.
The Brand Intern
Ambitious · Excited · "Learning Fast"
New, eager, and determined not to mess up. They follow instructions without asking questions. Their last event went sideways and they took the blame. They're starting to understand how dangerous that can be.
The Beauty Assistant
Makeup · Touch-Ups · "Behind the Glam"
Front seat to all the tea. They move fast, fix problems quietly, and disappear before anyone notices. Something about tonight is making them listen a lot more closely than usual.
sinfluencer
drink menu ideas
Aesthetic sips and mocktails that look great on camera — because even the drinks need to be on-brand.
sinfluencer
playlist + party music
Trending sounds, influencer era anthems, and a few tracks that hit a little too close to home.
press playsinfluencer
decor + costume inspo
Ring lights, neutral palettes, and looks that say "I just threw this together" but absolutely did not.
get inspiredhow it plays
01
round one
Meet the characters and exchange your first set of clues while mingling. By the end of the round — the victim is revealed.
02
round two
Investigation mode. Evidence drops, final clues, and secrets are revealed to narrow down who had the biggest motive. Round ends with accusations and a vote.
03
the finale
The moment everyone's been waiting for — the killer is revealed. Awards go out to everyone who guessed right in the accusation vote.